The workshop was organized under PITB's project Demand Based Training (Phase-II) on July 14, 2009 as a result of special efforts made by Ms. Nazia Malik (Project Manager) and DBT team. Click here to view workshop pictures.
Workshop was jointly conducted by the following speakers
a) Mr. Badar Khushnood, Google Pakistan Country Consultant (For his detailed profile click here)
b) Mr. Adnan Ali, Assistant Professor & Knowledge Unit Head (Information Systems) at University of Management & Technology Lahore (For his detailed profile click here)
In the beginning, Mr. Adnan Ali defined the term Search Engine Optimization (SEO) and why it is important. He then discussed what factors are important for SEO like key word selection, website design, content refinement. Whereas, keyword selection acts as mother of SEO. The presenter also explained the phenomena of figuring out what other people are searching for. He expressed his views on both the parts of SEO i.e relevance and popularity. Participants got the idea of the “seed” keyword selection and becoming the search engine favorites.. The lunch was taken at 2:00 pm and the session restarted at 3:00 pm.
The participants were asked to create their own blogs. The topic of the blogs had to be selected after thorough analysis and insight about existing traffic and the viewers interest in the topic related keywords using Google insight and Google trends for keywords. After selection of the topic and creation of the blog the attendees were asked to get the traffic on their blogs using the techniques taught. The presenter also highlighted the benefits of the social networking sites, social markers, networks and online advertising. At 4:30 pm, Mr. Badar Khushnood summarized and recapped the whole discussion followed by Google standards for search engine optimization. Looking at the comments given by the participants, session remained successful and very informative. Workshop ended at 5:00pm followed by a group photo.
Workshop was jointly conducted by the following speakers
a) Mr. Badar Khushnood, Google Pakistan Country Consultant (For his detailed profile click here)
b) Mr. Adnan Ali, Assistant Professor & Knowledge Unit Head (Information Systems) at University of Management & Technology Lahore (For his detailed profile click here)
In the beginning, Mr. Adnan Ali defined the term Search Engine Optimization (SEO) and why it is important. He then discussed what factors are important for SEO like key word selection, website design, content refinement. Whereas, keyword selection acts as mother of SEO. The presenter also explained the phenomena of figuring out what other people are searching for. He expressed his views on both the parts of SEO i.e relevance and popularity. Participants got the idea of the “seed” keyword selection and becoming the search engine favorites.. The lunch was taken at 2:00 pm and the session restarted at 3:00 pm.
The participants were asked to create their own blogs. The topic of the blogs had to be selected after thorough analysis and insight about existing traffic and the viewers interest in the topic related keywords using Google insight and Google trends for keywords. After selection of the topic and creation of the blog the attendees were asked to get the traffic on their blogs using the techniques taught. The presenter also highlighted the benefits of the social networking sites, social markers, networks and online advertising. At 4:30 pm, Mr. Badar Khushnood summarized and recapped the whole discussion followed by Google standards for search engine optimization. Looking at the comments given by the participants, session remained successful and very informative. Workshop ended at 5:00pm followed by a group photo.
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